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Privacy Policy
The following describes how Asian Choice gathers and disseminates information for the Asian Choice website. (Please note that this site contains links to other sites and that Asian Choice is not responsible for the privacy practices or content of those sites or their operators).

By using the Asian Choice website you acknowledge that you have read the terms of this Privacy Policy and that you consent to the use of your business and/or personal information for the purposes set out in this Privacy Policy. If you do not wish to provide the information on the basis set out in this Privacy Policy you should not complete the business and/or personal details in the spaces provided. However, in that case, we regret that you will not be able to make any further use of some of the services offered by the Asian Choice website.

  1. Asian Choice's commitment to your privacy
  2. What data do we collect from you?
  3. Use of "cookies"
  4. Our use of user data
  5. Transfer of user data outside the European Economic Area
  6. Legal requirements
  7. Data Protection Act
  8. Consent to our use
  9. Asian Choice Members

A.   Asian Choice's commitment to your privacy

Asian Choice is committed to protecting the privacy of your business and its employees, while providing you with the opportunity to receive products and services that enhance your business activities and the benefits you receive from Asian Choice 's services.

This policy ("Online Privacy Policy") describes the ways in which we collect information from you when you use the service, and what we may use it for.

If you have any questions or need further information about Asian Choice 's privacy practices, please e-mail asianchoice.in


B.   What data do we collect from you?

We collect data from you ("User Data") in various ways:

  • when you register to use the Asian Choice services;
  • by our use of "Cookies" (see section C below);
  • during the course of your use of Ezharakkoottam services, and those of third parties available through the service, and;
  • when we request further information from you from time to time following on from registration

Much of this data comprises business information. Some of it will inevitably comprise personal data about individuals, to which UK data protection laws apply. This Online Privacy Policy describes how Asian Choice fulfils its obligations under those data protection laws.

You may obtain a copy of your User Data held by Asian Choice by contacting us and requesting a copy but we do require at least 14 days notice to enable us to comply with the request.

Once you have registered as a member with us you will no longer be anonymous to us: you will have your own personal user name and password and will be able to navigate our site as you wish. If you contact us we may also keep a record of that correspondence and we may, from time to time, ask you to complete a customer satisfaction survey to assist us in improving our service to you.


C.   Use of "cookies"

A cookie is a small chunk of information sent by the Asian Choice Web server to the web browser software being used by its Users, which enables the Web server to collect information back from the Web browser. Asian Choice uses cookies to identify users when they visit the Asian Choice website. Cookies also enable Asian Choice to build up a personalised profile of its users, and to develop personalised versions of our websites.

Information generated by the use of cokies is only disclosed to third parties in aggregate form so that no individual can be identified (see also D (iii) below).


D.   Our use of user data

Asian Choice will use User Data we collect from you only in accordance with the following guidelines:

  1. To provide the Asian Choice service to you
    We will use User Data to provide and improve our e-business service to you, to enable our help desk to deal with any queries you have about our service, to notify you of any changes to our service or our Member Agreement, and to process payments.

    We will need to provide data about you to delivery companies and others who are involved in providing our service to you.

  2. To include user data in anonymous statistics Asian Choice may provide anonymous statistics about our Users, sales patterns and related usage information, to reputable third parties, but these statistics will not enable any third party to identify individuals or individual businesses.
  3. Sharing with Asian Choice 3rd parties
    Asian Choice will not disclose your personal information to companies outside Asian Choice except to business partners and suppliers that process data on our behalf i.e. mailing house. We do not sell our membership data to other organisations.
  4. If Asian Choice enters into receivership
    If Asian Choice enters into receivership or any similar or equivalent event occurs, those acting on behalf of Asian Choice may sell the organisation or parts of it to a third party, in fulfilment of legal requirements. In these circumstances, we shall use reasonable endeavours to contact you in advance of disclosing your data to that third party, but you acknowledge that this might not be technically or commercially feasible in all the circumstances.

E.   Transfer of user data outside the Asian Economic Area

The Internet is a global environment. Asian Choice may sometimes need to transfer User Data to locations outside the Asian Economic Area. By accepting this Online Privacy Policy you hereby consent to such transfers, provided that they are limited to the purposes set out in section D above.


F.   Legal requirements

While it is unlikely, Asian Choice may be required to disclose your User Data by a court order or to comply with other legal requirements. We will use reasonable endeavours to notify you before we do so, unless we are legally restricted from doing so. Asian Choice may also be required to disclose your User Data if it is acting under a good faith belief that such action is necessary to protect the interests of its members or other qualified bodies.


G.   Data Protection Act

Asian Choice is registered under the Data Protection Act 2000 and complies with the Data Protection Principles set out in that Act in the collection and processing of personal information.


H.   Consent to our use

By using the Asian Choice website or by clicking below you acknowledge that you have read this Online Privacy Policy and that you consent to Asian Choice's use of your User Data in accordance with it. This Online Privacy Policy may be amended by Asian Choice at any time. Asian Choice will notify you through the website of these changes.


I.   Asian Choice Members

The provisions of this Online Privacy Policy are subject to Asian Choice's terms and conditions.